How AI-generated Contents May Affect Marketing?

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Marketing companies found a novel way to produce content with less resources, yet of better quality, using the new AI tools. This is an apt way to do things because instead of working with art, literature, and research, agencies work with design, and copywriting. These last two are all about getting more traction.


This process has already been started. It is only a matter of time (and very short) that every agency will be using these tools. A new class of worker— prompters or prompt-engineers, will be in high demand.


At a point in future, AI generated content will be the norm. Hardly we will find contents not generated by an AI, at least partially.


Depending on the quality of the consumers, multiple possible reaction can be deduced.


The unaware consumer will not know much about the AI tools. They will be convinced by the message, regardless of how authentic to the things they are representing.


Awareness is inevitable. In fact, for most urban consumers, it will come as fast as the AI generated-contents land. Aware customers will notice the discrepancies faster. For example, they will find the actual foods look nothing like the ones advertised, colours are distorted in case of dresses, etc. They will soon learn to offset this by considering an error margin. With the abundance of pretty contents, they will soon find them less engaging. In most of the communication, they will fall back to 'meh'.

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Soon, the aware people will try to get authentic information by alternate channels. Influencers will get another rush of good luck. However, AI-generated sponsored content shared by influencers might bring bad reputation to them.